Prime Time in Ottawa - Day Two

What a whirlwind!  Day two was filled with the bulk of Prime Time’s panels and keynotes.  The conference began with an address from Michael Hennessy, the President and CEO of the Canadian Media Production Association (CMPA).  He was followed on stage by a poignant opening keynote presentation by the Founder of Rights Stuff BC, Wendy Bernfeld.  Wendy addressed what I quickly learned was the dominant and ongoing theme of this year’s conference - the discussion of new business models  and revenue streams in response to our ever increasing shift to wireless, multi-platform entertainment.


The afternoon was filled with a lineup of panels and discussions lead by a litany of broadcasting and media gurus.  It was an exciting and educational experience but perhaps the best moment came near the end of the day’s events.  We were slated to join His Excellency David Johnston, the Right Honourable Governor General of Canada; however the program was interrupted as everybody, including the Governor General himself, shifted their attention to the last minute comeback by Canada’s Women’s Ice Hockey team in the Sochi Gold Medal Game.  A large number of delegates, including this humble filmmaker, rushed out to the main lobby where we sought out the only television showing the game.  Shoulder to shoulder with the industries top minds we held our breath and cheered as our Women brought it home with a harrowing overtime performance.

The panels wrapped up in the evening and many of the delegates switched gears and attended a comedy night with Gerry Dee.  I, unfortunately, could not attend as I continued to attend the various dinners and libations that lead on late into the evening…and morning.  Time for a brief nap and bring on Day Three!








-Christian Macklam